PlanetTagger

Integrated Social Media Marketing Engine

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Merge the efforts of your editors, marketers and most influential audience members to build a self-perpetuating social asset.

The Problem

Your marketers are drowning under the growing flood of popular social media utilities (Facebook, Twitter, pingg, Flickr, YouTube, etc.). Most likely, you are spending lots of money and resources cultivating these channels. And more channels and utilities are coming.

And it’s worse than just a management-of-resources issue. When you post to Twitter, Facebook or any other social media utility, they are benefitting as much or more from your brand, your message and even your most important customer relationships. And if you’re using so-called integrated messaging products (like Tweetdeck and Hootsuite) you are being further co-opted by a third party: every time you post, they ride along with their brand and links back to their promo sites.

And finally, are you getting the most out of the prolific social media activities of your key influencers and tastemakers in your audience as they tweet, post, share and recommend?

Why not integrate all that functionality into a self-perpetuating, self-building asset you can monetize?

The Solution

PlanetTagger is a fully brandable and integrated social media marketing engine that provides your marketers and editors a public utility centered on an affinity group—your target niche—from where to market and distribute content, and then invites your most influential audience members to do the same.

PlanetTagger offers your brand or community the tools to cultivate and curate social nicheworking around:

  • People (a la Facebook or Twitter)
  • Places (a la Foursquare or Brightkite)
  • Events (a la Evite or Pingg)
  • Media (a la Flickr or YouTube)

But, more importantly, PlanetTagger then invites your membership or user-community to participate in that social dynamic—messaging, sharing, curating, mapping and more—in the context of their affinity group, while simultaneously feeding their general social media utilities. And now all the persistant links in your members’ tweets or Facebook posts lead not to TweetDeck, or even Facebook, but to your own site. What’s more, the conversations now live in an enduring, curated location—your community—with copious links to and from the broader social graph.

PlanetTagger can be expressed as a stand-alone site, or embed into, or bolt-onto your existing site. It also comes with a fully brandable iPhone application and API, allowing you to express the utility anywhere, on any Web or Mobile platform.

Download PlanetTagger Overview PDF

PlanetTagger is:

  • Fully location-enabled
  • Brandable by you
  • Exposed via a robust API that enables the expression of its functions and utilities anywhere you want
  • Supported by mobile applications (WAP, iPhone now; and soon iPad, Android, and Windows Mobile)

Hatchfest employs PlanetTagger to engage festival goers and connect Hatch mentors and mentees year round.

The State of Utah uses PlanetTagger to promote and connect regional digital media industry.