Addictionary

White-Label Social Word Play Application

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Use social word play to build your brand!

All industries, lifestyles and locales have a lingo all their own. And social wordplay is hot now; Urban Dictionary has over 15 million monthly unique visitors.

Our Addictionary—a fun, engaging social wordplay engine that can exist within your brand—establishes a lightening rod with which to activate and monetize the vernacular that a community uses. Sites that have deployed our There Ought to be a Word widget (one element of the Addictionary platform) have seen 30-40% engagement.

If you are managing a community or a passionate group of users (like foodies, golfers, charge-card holders, teens, celebrity-watchers, software developers or salespeople), you can give them an Addictionary to build engagement and incremental revenue.

Feature Highlights

  • Word of the Day
  • “There Oughta Be a Word” Audience Challenges
  • Custom Contests – Themed, User-generated or Sponsored
  • Games and Challenges – e.g. Word Off!
  • Facebook and Twitter share
  • Pix and Flix – associate with words and definitions
  • Full editorial control of promoted user-challenges and user-generated-content
  • Administrative control of site and database, including obscenity filters
  • Flexible advertising and sponsorship integration, including re-skinnable CSS, word challenges themed to sponsor product or message, standard IAB ad inventory, and
  • A variety of widgets that can drive traffic

“Neologisms can be entertaining, but they can also shape the discussion of key issues. We created the Political Addictionary to provide our audience a destination to create, share and challenge each other around political wordplay; and in doing so it helped me build and hold our audience, delivering increased time-on-site and providing an advertiser-safe mechanism for UGC.
Michael Kraskin, Senior Producer, Comedy Central

Download Addictionary Overview PDF

Current Customers

E! Online challenges their audience weekly with the Celebrity Addictionary’s There Oughta Be a Word game. Hundreds of words are added within hours!

Telepictures employs the Ellen Addictionary to engage Ellen Gegeneres’ rabid fan base around Ellen’s unique lingo and language.

The Political Addictionary, our longest-running “show”, keeps capturing the passion and humour of Comedy Central’s political “pun”dits.

Take your Addictionary widget anywhere.

Sites that have deployed our There Ought to be a Word widget (one element of the Addictionary platform) have seen 30-40% engagement.