About Us

 

SpectumDNA builds Engines of Engagement

SpectrumDNA is an innovation agency focused on creating high-engagement web and mobile applications that empower your users to take an active, measurable and monetizable role in extending your own social media marketing and programming efforts.

Track and target marketing is yielding to intent and relate—We’re positioned to help you take advantage of that change.

SpectrumDNA apps provide valuable content and utility, in context, to the user and our app analytics provide invaluable, permissioned data about users’ behaviors and intentions.

Our products improve the quality and quantity of your engagement with your users onsite and off, whether they’re online or mobile. Our products:

  • are adaptive, configurable, and brandable.
  • have the power to dramatically increase your brand awareness, share of audience attention or share of wallet.
  • can capture specific audience behaviors and enable advertiser-safe user-generated and user-marketed content.

Our applications are currently in use at leading media and non-media organizations like NBC, E! Online, Comedy Central, the New York Post, and the State of Utah.

Our core team is experienced in deploying highly scalable, high-reliability consumer-facing web and wireless experiences for firms like Warner Bros., BBC, Virgin, Leading Hotels, and more.

SpectrumDNA offers:
Take your Addictionary widget anywhere.

Sites that have deployed our There Ought to be a Word widget (one element of the Addictionary platform) have seen 30-40% engagement.