Web engines that engage & empower.
What We Do
Building Engines of Engagement
SpectrumDNA is an innovation agency focused on creating high-engagement web and mobile applications that empower your users to take an active, measurable and monetizable role in extending your own marketing efforts.
Our products provide valuable content and utility to the user.
Why We Do It
Marketing Doctrine is in Flux
“Track and target” marketing is yielding to “intent and relate.” We were created to help you take advantage of that change.
Traditional marketing doctrine states that firms should try to get their message to reach the masses. But successful social media marketing has turned that idea on its head: If you can engage your “vocal minority,” they will happily help you convert the masses.