About Us
SpectrumDNA, Inc. is a digital studio that creates social applications that are engines of engagement (or “enginets”), empowering users to take an active, measurable role in their online communities. These private-label applications can be easily configured and branded for media outlets and advertisers to capture specific audience behaviors, and to develop advertiser-safe user-generated and user-marketed content. Enginets can be leveraged for both short-term promotions and for building long-term assets, and employ both a centralized experience (web or mobile wireless destination) and distributed experience (widgetry, iPhone apps, feeds, etc).
Included in our services, SpectrumDNA provides support in programming/editorial, technology and in advertising/sponsorship integration.
Partner Testimonial
The fans of 'The Office' are some of the most creative people on the web, and the Addictionary feature has been a great way to capture all the content they were already generating in their conversations on our bulletin boards and elsewhere. By putting this material in one central location on our site we will give it a whole new audience and allow fans to generate even more 'Office' related words.
- Stephen Andrade, NBC
