About Us

SpectrumDNA, Inc. is a digital studio that creates social applications that are engines of engagement (or “enginets”), empowering users to take an active, measurable role in their online communities. These private-label applications can be easily configured and branded for media outlets and advertisers to capture specific audience behaviors, and to develop advertiser-safe user-generated and user-marketed content. Enginets can be leveraged for both short-term promotions and for building long-term assets, and employ both a centralized experience (web or mobile wireless destination) and distributed experience (widgetry, iPhone apps, feeds, etc).

Included in our services, SpectrumDNA provides support in programming/editorial, technology and in advertising/sponsorship integration.